• This product evaluates the qualitative impact of the sponsorship on those people of the target audience
    that are aware of the sponsorship.

  • This is done in terms of shifts in attitudes, brand image changes, impact on brand attributes, increased
    loyalty, propensity to purchase, and overall achievement of objectives.

  • Each project is specifically designed to evaluate your individual sponsorships against key qualitative
    factors of importance to you, the client.

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