SportTrack
SponsorTrack
Pre-Value
EventTrack
Rights Management

Independent. First and Only

BMI Sport Info, South Africa's first and only independent research company to deal exclusively with the sport and sponsorship market.

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TRENDING REPORT
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Esport


About Us

BMI-Sport Info (Pty) Ltd was formally established in 1990 as the first and only, independent research company in South Africa to focus exclusively on the sport and sponsorship market. Over the past sixteen years, BMI has been at the forefront of this industry, and through our ongoing commitment to the development of unique sponsorship evaluation research products, the company is recognized as a leader of this science, not only in South Africa, but internationally as well. All our actions are aimed at making clients for life by providing them with top quality products and professional service always.

BMI can satisfy all your market research and information needs relating to the sport and sponsorship market in South Africa. Our vast experience, combined with sixteen years of historical research data on the sponsorship market, ensures that our clients receive an unrivalled service offering. A testament to this is our clients themselves, which includes nearly all South Africa's major sponsoring companies, the television channels, sports goods companies, sport controlling bodies and sponsorship management companies involved in sport, music and other sponsored causes.

Services

Independent. First and Only

Esport

As one of the fastest growing sports in the world, the digital realm of esports can no longer be ignored. In this, the first edition of the report, BMi unpacks the global and South African markets, and seeks to determine the future of South African esports, examining the number of participants, the potential for growth as well as the current limiting factors facing the sport in the local market.

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Pre-Value

After the initial decision has been taken to use sponsorship as a marketing tool, it is vital to ensure that the most appropriate sponsorship is selected. It is also essential from both the rights holder's and sponsor’s point of view, to have an independent assessment of the value of a sponsorship property. BMi Pre-Value™ was specifically developed to provide an independent and established valuation service for both sponsors and rights holders, to be used as a benchmark towards establishing a fair market value and thereby simplifying the negotiation or re-negotiation (renewal) process. Employing a proven, street-tested methodology, the BMI valuation uses real-world standards and measures and removes the guesswork from pricing, changing the process from a belief to a science. The BMi Pre-Value™ – which includes the analysis of tangibles, intangibles and cost/benefit ratios – has been adopted by sponsors, rights holders / federations and sponsorship agencies universally throughout South Africa and abroad.

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EventTrack

The evaluation of the qualitative impact of the Sponsorship Event on the target audience, in terms of attitude, image changes, impact on brand attributes, achievement of objectivities, field research is conducted amongst spectators at events, evaluating sponsorship impact (200 interviews at the event).

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SportTrack

Annual reports providing a full analyses and quantification of sport participation and spectator trends in South Africa for over 40 sports. One report covers the adult market and the other report the junior market. Historical data covers well over 10 years.

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SponsorTrack

One of the flagships of the BMI product range, SponsorTrack has been at the forefront of providing sponsors with powerful strategic insights into the performances of their sponsorships. Combining MediaTrack, SAM and SponsorValue, into a continuous tracking process that carries on right through the year, and with full comparisons to other sponsors of the same sports and in the same industries, sponsors know the exact status and performances of each of their sponsorships, and can make critical decisions and strategic shifts at any time during the season.

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Rights Management/Strategy Development

This product was specifically designed to assist companies in the decision-making process. Which sponsorships are the best for them to sponsor? The process will guide them through the myriad of opportunities that are available to those that fit their target marker best, and that will provide them with the best possible return and impact. It also assists those companies that have over the years added too many properties to their sponsorship portfolio, and now need to re-focus.

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